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                 DIRECTORY OF SINGAPORE PROCESS & CHEMICALS INDUSTRIES 2021/2022
 • Promotion in employment or for continuance in employment
• Removal from employment
• Award of contracts, awards, bursaries,
scholarships or other similar benefits
4. Publicly available
• PD that is generally available to the
public
• At a location or an event at which the
individual appears and that is open to
the public
• Any member of the public can obtain
or access the data with few or no restrictions
Mr Lee then shared on the new exceptions that were part of the amendments. He noted the following:
1. Use of PD without consent for:
• Enhancing goods and/or services
• Improving operational efficiencies
• Understanding customers to offer
personalised services
o Example: Credit card company derive
customers’ spending habits to develop a new line of credit or reward schemes
2. Collect, use and disclose of PD without consent for lawful interest of organisation, or for a segment of the public
o Example: Hotels get together to
compile and share a blacklist of “hotel skippers” who do not fulfil payment for the use of hotel services
In the second part of the webinar, Mr Lee discussed the DPTM in detail. The DPTM is a voluntary enterprise-wide certification for organisations to demonstrate accountable data protection practices. The DPTM helps businesses increase their competitive advantage and build trust with their customers and stakeholders.
From the perspective of consumers, they rest assured that an organisation certified with the DPTM has put in place responsible data protection practices and will take better care of their personal data.
Companies that want to be certified have to pay an application fee of S$535 (inclusive of GST) to IMDA and an assessment fee ranging between $1,400 to $10,000 plus prevailing GST to the Assessment Body (AB). The AB acts
as an independent body that assesses that the applicant’s data protection practices conform to the DPTM requirements.
Towards the end of the webinar, the more than 90 participants were given the opportunity to clarify their concerns and doubts in a Q&A session with Mr Lee.
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